This course is for you, if…
You want to create a demand for your product and increase marketing-sourced revenue
You need a proven playbook to raise brand awareness and generate inbound opportunities on LinkedIn
You’re sick of your content and messages being ignored by your target buyers
There’s a LOT of advice out there… And then, there’s the ugly truth behind the advice
You need to put yourself out there and create a strong personal brand
The ugly truth
You’re left wondering what steps to take to build your brand… and how to turn it into sales opportunities. You end up comparing yourself to industry leaders, thinking you need thousands of likes, views and followers
Set up automation and get leads on auto-pilot
The ugly truth
LinkedIn is not the Wild West it used to be. This is the easiest way to get a lifetime ban from LinkedIn and earn a reputation of a spammer. At best, you quickly burn out your market, and end up with a few “leads” that never become customers
Share content, create value and leads will come
The ugly truth
You’re left wondering what content to create, and how long until you’ll see the results. Algorithm changes continuously slash views. You end up sharing a few posts, struggling to get engagement and inbound inquiries you were hoping to get
Build relationships with your buyers
The ugly truth
Yes, building relationships matters, because people buy from people they know, like and trust. The only problem here is: how to start conversations without being salesy, cut through the noise and get responses from busy decision makers?
You don’t need to be on LinkedIn all day long, have 10,000+ followers, send 100s of messages — nor run expensive ads
All you need is an ABM on LinkedIn Process to:
Position you as a trusted advisor
Build relationships with buyers
Land leads ready to buy, and nurture the others
Introducing: ABM on LinkedIn Bootcamp
Over eight actionable sessions, in four weeks, you will implement a proven ABM on LinkedIn framework to raise brand awareness, nurture and build relationships with target buyers and generate sales-qualified opportunities with target accounts.
A completely new level of
conversations that we’re starting
Two qualified opportunities and
an invite from an influencer
Three ways this bootcamp is different from other LinkedIn courses
1. You’ll get things DONE (and see results)
From day 1, during each session, you’ll start running your ABM on LinkedIn process. During our first pilot bootcamp, our students created 260 posts (getting 4942 engagements), shared 536 thoughtful comments, started 849 conversations, landed 5 qualified sales opportunities (during the 4-week bootcamp!) and got invitations by 4 industry influencers to speak on their podcast or a YouTube channel.
2. Process to target high-value accounts, proven by B2B companies selling 5+ figure deals
The ABM on LinkedIn framework is NOT about building your personal brand, or outdated lead gen strategies. It’s designed ground up to engage, nurture and build relationships with 5+ figure buyers of your ICP target accounts. One of our clients used the ABM on LinkedIn to target 11 accounts, land sales-qualified opportunities with 9 of them (81%)—and close 3, high 6-figure deals.
3. Real time feedback and accountability.
Get feedback from Andrei and Vlad, who are in trenches every day, running ABM campaigns for FullFunnel.io and our clients. You’ll be going through the same steps with a community of peers to learn from, and to keep you accountable.
Three leads and one deal
during the bootcamp
Two invites from influencers and increased efficiency of sales outreach
Key results and outcomes
A firmly ingrained LinkedIn on ABM process
From day 1, you’ll start building your ABM process. Each session, you’ll extend your operations with a new way to engage and educate buyers—or turn that engagement into conversations.
Become a trusted advisor
You’ll position yourself as a trusted advisor instead of yet another spammy vendor.
Practical content strategy
You’ll produce a backlog of ideas, and implement a simple framework to write engaging LinkedIn content even if you’re not a copywriter
Brand awareness and positioniong
You’ll improve your brand awareness and position your solution as a natural choice to ideal accounts and buyers.
Relationship with buyers
You’ll build connections and start qualified conversations with target buyers, without ever being salesy.
Four amplification audiences
You’ll build a network of ambassadors & partners helping you increase your authority and spread your message to target buyers.
See what people are saying
“The Allbound LinkedIn process we implemented generated 9 qualified sales opportunities and 3 new contracts (7-figures). The ACV of these opportunities and contracts was 10X compared to the average ACV before this campaign. After running the first pilot campaign, we now have a repeatable evergreen process we can easily scale.”
Dimitri Kustov
CMO @Postindustria AdTech
“One of the most comprehensive approaches to build a rich network of peers, prospects and influencers, and build trust with your target audience while yielding a stable flow of high-quality B2B leads. The beauty of it all? Once you get into a rhythm of providing value every week, it’s like you don’t even have to try. It just happens naturally.”
Gaetano Di Nardi
Director of Growth Marketing @NEXTIVA
“Andrei and Vlad have put together a terrific, highly practical and actionable B2B Social Selling playbook. They feel like fellow Linkedin B2B travelers. They are guiding me in building genuine relationships, providing an easy to follow blueprint for creating laser targeted content and starting genuine conversations which lead to opportunities.”
Dave Kenyon
Demand Generation Manager @DATACOM
“The best course I’ve done on LinkedIn marketing, and a lot more. You get the mindset behind the success and a step-by-step guide for LinkedIn, embedded into a larger B2B allbound strategy. If you want to be tutored by the man who went from 0 to one of the most established B2B marketing voices in the market and on LinkedIn – this course is for you.”
Daniel Zsolt Rényi
CEO @Klear
“I’m a marketer trapped in a salesperson’s body. I launched my SaaS sales training, coaching, and consulting business last year and had some success and great client results, but felt like my strategy was missing a “flow.” I stumbled on Andrei’s posts and after going into the rabbit hole of LinkedIn profile stalking, I felt that Andrei’s posts alone were good enough to implement as a strategy (yes, they are that dense and rich). I decided to buy the ABM course, didn’t think twice about it because of the rich content Andrei was putting out and b/c it’s not a crazy investment considering you’d be able to build an inbound engine using LinkedIn. I implemented 80% of the frameworks that Andrei laid out in ABM on 4/24/2023. As I’m writing this testimonial on 4/28/2023, I’ve already had 3 inbound leads book a discovery call with me. If you’re on the fence, this is a sign to step off the fence. If you’re still unsure, DM me on LinkedIn and I’ll answer any questions.”
Mor Assouline
Founder @ FDTC
Meet your instructors
Andrei Zinkevich & Vladimir Blagojevic
Founders @FullFunnel.io
We started FullFunnel.io as an unknown brand in the market back in September 2020. Since then, we’ve built a full-funnel demand generation program that generated:
- 200+ sales-qualified, 5-figure opportunities
- 14K newsletter subscribers
- 10K+ subscribers for our online events
- Speaking gigs at 20+ events & podcasts
- Publications in CXL, Marketing Profs, Terminus…
- LinkedIn following 60K followers
The key channel that drove this growth is LinkedIn.
- About two thirds of clients mentioned they have heard about us from LinkedIn.
- All Tier-1 clients were engaged with our LinkedIn content, except one who came through a referral by an industry influencer (who referred us because he knew us through LinkedIn and our LinkedIn content).
- Most of them say they saw our content in the newsfeed because somebody from their network engaged with it.
- Personalized non-sales nurture touches via LinkedIn helped to stay on top of their minds and remind them about us in an unobtrusive way.
- Timely LinkedIn outreach after noticing they had passed through our target engagement threshold on the website or content hub helped to accelerate the sales cycle with every second client.
- Our LinkedIn content, case studies, and webinars were shared a couple of times on the team Slack channel or Teams, which created awareness among the entire buying committee.
The best part?
We did all of this with 2 FTEs, while building products and consulting our clients.
We documented the framework and created a step-by-step all-action course for B2B marketers that contains everything you need to develop an effective demand generation program to predictably grow your business.
You’ll get a distilled knowledge and practical playbooks that we’d use if you had hired us, with a community of peers to support and inspire you.
Course syllabus
Buyer-Centric Allbound LinkedIn Funnel
Most LinkedIn approaches only give you a piece of the puzzle. You will implement a proven, 20/80 allbound LinkedIn process that:
- Positions you as a trusted advisor
- Builds relationships with buyers
- Generates leads ready to buy, and nurtures the others
Growing four LinkedIn audiences
Your core LinkedIn asset if your network. But when it comes to networking, most people get it wrong and only focus on decision makers in target accounts.
During the course, you’ll build four more amplification audiences: engagers and ambassadors, industry media and communities, industry influencers and partner brands.
Writing content that attracts buyer’s attention
Most people struggle coming up with content buyers want. Then, they spend too much time creating, instead of distributing content and showing up consistently.
You’ll implement a practical content strategy to produce a backlog of relevant ideas, and a simple framework to write LinkedIn content efficiently, and distribute it, so the buyers read it.
A LinkedIn profile that positions you as a trusted advisor
You’ll implement a buyer-centric LinkedIn profile that positions you as a trusted advisor and clearly communicates how you are different and worth buying.
Your profile will act as a highly optimized landing page, with appealing call-to-action, social proof and value proposition amplifiers.
Starting conversations without being salesy
You’ll implement a proven playbook to:
- Engage target buyers
- Start timely conversations and build relationships — without salesly or spammy outreach (40%+ response rate)
- Turn conversations into qualified opportunities
Detailed program
Course schedule
4-6 hours per week
Mondays and Thursdays
3:00pm – 5:00pm CET
9:00am – 11:00am EST
You need to allocate 1-2 additional hours to continue implementation before the next session