If you are a B2B marketer, your primary KPIs are really simple: sales-qualified opportunities and revenue. Period.
To generate sales-qualified opportunities and influence revenue metrics such as ACV, deal close-rate and sales cycle length, you need to run demand generation, account-based marketing, lead nurturing, deal expansion and sales enablement campaigns. It might be frustrating, especially, if you don’t have a necessary skillset.
So isn’t it time you stopped guessing at every turn… and started running these campaigns with a proven process, frameworks and techniques?