We join your team as an extension.

Develop a cohesive ABM and demand generation strategy aligned with your current resources and stack.

Launch and document pilot ABM campaigns

While training your team on maintaining and scaling ABM without ramping up budget or being dependent on external agencies.

Trusted marketing partner for European and North American B2B tech companies

James Loveridge

Andrei and Fullfunnel team has helped us implement a variety of different ABM campaigns (proper ABM campaigns!) that have allowed us to expand our networks and build pipeline through top-of-the-funnel activities.

Most importantly, marketing and sales development are now working towards common goals so we are now winning as a team not just siloed business units.

James Loveridge

PGS Software (acquired by Xebia)

Results You Can Expect

  • Phase 1

ABM strategy development

We go together through an initial 3-weeks sprint that includes: :

  • Deep assessment of current marketing and sales processes

  • Challenges both teams face and the root reasons behind them

  • Revenue and channel analysis to identify focus markets and ICP for the ABM campaigns

  • Marketing and sales alignment with ICP, strategy and playbooks

  • Custom ABM strategy development including detailed playbooks, timeline, metrics and resources aligned with the available marketing and sales capacity

  • Phase 2

Launching pilot campaigns

We turn pilot campaigns into 4-6 weeks sprints to launch and get the market feedback fast.

We launch pilot campaigns with only 1 marketer and 1 Sales Rep for 1 vertical and 1 geographical market without pausing existing processes and overinvesting into pilot programs.

When the campaign produces positive signals and we achieve targets, we move to the operationalization and scaling stage.

  • Phase 3


After implementing the full-funnel framework, we provide advisory, training and consistent support to your team to:

  • Scale full-funnel operations across your teams
  • Refine processes and campaigns
  • Launch campaigns in new markets or new verticals
  • Implement new tactics to accelerate revenue
Tom Verbruggen

“After two months, we started selling to the new, most profitable segment, closed 5 deals (5x higher ACV), got an investment and a renewed enthusiasm in our team.”

Tom Verbruggen

CEO, iDronect

Growth sprints to accelerate your revenue


Sprint includes:

  • ICP development
  • Account list building, segmentation and qualification
  • Adapting unique value proposition to target segments
  • Account research and prospecting
  • Warm-up & reactivation campaigns
  • Pilot activation campaign
  • Campaign analysis and improvements


Sprint includes:

  • Profile optimization
  • Account list building, segmentation and qualification
  • Diversified content strategy
  • Network strategic growth
  • Tracking engagement and intent data to identify warm accounts
  • Demand capturing
  • Social selling


Sprint includes:

  • Market segmentation
  • Ideal customer profile development
  • Customer interviews
  • Customer journey and buying process
  • Positioning and unique value proposition
  • Content strategy
  • Channel strategy
  • Client success process
  • Analytics dashboard
  • Marketing plan development


Sprint includes:

  • BOFU content analysis
  • Creating a missing BOFU content (case studies, comparison reports, etc)
  • Installing sales enablement software
  • Training sales to leverage content hubs to capture the demand and follow up with warm leads


Sprint includes:

  • Planning and orchestrating pilot virtual event or market research campaign
  • Developing and executing promotion
  • Analyzing, segmenting and qualifying captured contacts
  • Setting up and running activation campaign to qualified warm accounts


Sprint includes review and analysis of:

  • ICP
  • Positioning and unique value proposition
  • Ads
  • Lead generation campaigns
  • Content quality
  • Sales enablement
  • Interview with sales and marketing teams
  • Roadmapping interview with a senior executive
  • Marketing plan development