Cut through the noise and get busy decision makers to respond to your campaigns without spammy outreach, wasting money on enterprise tech stack or expensive ip-based advertising, and significant shifts in the company’s organization.
The Account-Based Marketing strategy and campaigns we are sharing in this playbook can be executed by a team of 2 people (1 marketer + 1 sales) on a Ramen budget.
Felicjan Rybka
Marketing Manager at Maxima Consulting
Four Opportunities In A Few Weeks & A $200 Budget
I wanted to learn a bit more about ABM but most courses aren’t action-based. They give you a lot of information and theory but it’s difficult to start the execution.
The best thing about this course was that it filled in this gap, I learned playbooks that I can repeat and refine every time. At first, I wasn’t 100% sure if this approach would work, but it did work amazingly. By following the steps in one of the playbooks from the course I managed to create a whole marketing strategy that fueled the growth of the company. In a few weeks, we built 10 unique relationships that turned into 4 opportunities for the company.
The best thing is the high ROI. We spent in total less than 200$ and the opportunities were worth thousands! But on top of that, the approach wasn’t “salesy” or pushy, and that’s what the client liked the most. We weren’t running display ads, we didn’t put anyone in a nurture sequence. All we did was focus on them and help them be better at their jobs while mentioning our expertise and that we are there if they need help.
Personally, I believe this course made me a much better marketer that understands the value of ABM and the alignment between sales and marketing. I know that it will have a huge impact on my career and the companies I will work with!
In the time it takes to write an in-depth article, you could run ABM campaigns that instantly add $1000s to your sales pipeline and land sales opportunities with dream accounts.
You know how important it is to land new dream accounts to accelerate revenue…
You want to launch predictable campaigns that generate meaningful meetings with the buying committee of big whale accounts without having to spend too much money, and then close deals faster…
You know to see marketing impact revenue and move the needle…
But here you are, running generic ads that promote demo calls that turn to no-shows, gated e-books or webinars that don’t convert to sales, desperately trying to cut through the noise and get busy decision makers to respond to your campaigns, and having a consistent feeling that marketing is underperforming.
You either heard about Account-Based Marketing (ABM) or tried it… but chances are it didn’t work for you.
ABM is full of myths and harmful advice created by enterprise MarTech vendors whose goal is to sell their expensive software. Myths like:
You need an expensive tech stack and 6-figure budget to invest
Army of copywriters to write a unique, exclusive content for every buying persona from dream accounts you want to do business with
Your company should be advance and mature to launch ABM
All campaigns are long plays and require big teams and heavy time investment, that makes you feel it’s not scalable
None of this is true.
We’ve launched campaigns with a $5k budget and generated $300k in sales pipeline with just 2 people (Andrei as marketer and 1 SDR from a client’s side) in North America.
We are in trenches every day and run ABM campaigns for Fullfunnel.io. When we just started, Vlad alone executed a pilot campaign in 6 weeks and $300 that generated 5 qualified opportunities and 1 sales from 20 target accounts.
Our clients consistently generate sales-qualified opportunities with dream accounts without significant shifts in their marketing and sales teams or heavy investments.
I didn’t learn ABM from the ebooks of Hubspot, DemandBase or other martech vendors. I started executing since my first corporate job at Kimberly Clark in 2007 without realizing it was called account-based marketing :).
Since that time we’ve tested and polished the ABM approaches in different industries (30+ in total): B2B manufacturing, B2B SaaS, Hardware, high-ticket services as software development, DevOps as a service, team performance coaching of corporate execs, etc.
Now we have documented the process and want to share it with you.
“7 opportunities from a pilot campaign.
We ended up with 7 opportunities from our Baltic campaign 🙂 So pretty good.“
Tereza Grill
ABM Lead @Revolgy
INTRODUCING 6-WEEKS ABM PLAYBOOK
You’ll get an actionable training, templates, process maps and a clear step by step plan on how you can implement ABM for different tier leads with the resources you already have. It is focused on the strategy, timeless principles and actionable campaign steps instead of generic, high level advice or tools that might become obsolete quickly.
After completing the playbook, you’ll have a minimal viable ABM programme that generates sales-qualified opportunities with your target accounts in 6 weeks or less.
The 6-Week ABM is a name we gave to a process to laser-target your best-fit accounts, warm them up, and use researched, personalized campaigns to connect and qualify them. It works on a Ramen budget without organizational shifts, fancy enterprise tech stack and expensive LinkedIn and IP-based ads.
HERE’S WHAT CLIENTS AND STUDENTS ARE SAYING
“I have run an agency for 6 years, and I think I understand ABM very well. I still learned a ton from Andrei’s and Vladimir’s 6-week ABM course.
The course material is very actionable, with a lot of playbooks you can actually implement either for your own business or for your agency clients. The course does a great job of simplifying a topic that many marketers like to overcomplicate. There is none of the fluff you find in most other courses or blog articles online, and I would highly recommend signing up even if you’re an experienced marketer.“
Thorstein Nordby
Managing Director @nettly.co
“Several SQOs with target accounts from a pilot campaign
Andrei helped us to define the most promising market segments, narrow our positioning, and define a value proposition. As well, we learned our key clients buying and decision-making processes and figured out how to influence them.
We switched to an account-based marketing model, which helped us to generate several sales opportunities with target accounts.“
Andrei Kasyanau
CEO @GLORIUM TECHNOLOGIES
“This is one of the best #ABM courses I’ve taken so far, way above Demandbase content, no offense, I’ve completed one certification from them and enrolled in another one, so I know what I’m saying.
What I like the most:
👉 it has a clear structure end-to-end
👉 I really like the podcast, webinar, and research playbooks
👉 it has all the templates you’ll need to structure an ABM campaign
The warm-up programs convinced me right away that I need to sign up for this course.“
Daniel Pirciu
MAKER OF THE @BOOTSTRAPPEDWAY
QUESTIONS: WE ARE COVERING IN THE PLAYBOOK
- How to identify and focus on the 20% of accounts that will generate 80% of revenue, referrals and case studies
- Adapt your messaging to become an irresistible choice to your target accounts
- How to define the right goals for your ABM campaigns (lead generation, expansion, activation, renewals) and develop playbooks you can share outside of marketing department
- How to warm-up, connect to and qualify your target accounts, so you know if they’re buying – and so you can personalize your pitch and make it 100% relevant to their current priorities and challenges
- How to adapt the contents to different personas from the same organization
- How to orchestrate and execute pilot ABM campaigns from scratch
- How to get buy-in of executives and sales
- How to onboard sales and develop a sales playbook
- How to measure, refine and scale ABM to other verticals or markets
- The best warm up and activation playbooks that beat the industry average reply rate
AFTER IMPLEMENTING THE PLAYBOOK YOU’LL
See a better engagement with prospects and more meaningful conversations
Generate meetings with decision makers at big whale accounts
Deliver on revenue targets working cross functionally with teams
Grow the sales pipeline with high-quality sales opportunities
Have a clear plan to land deals with a select group of ideal companies
See a significant lift in marketing ROI
See a better engagement with prospects and more meaningful conversations
Generate meetings with decision makers at big whale accounts
Deliver on revenue targets working cross functionally with teams
Grow the sales pipeline with high-quality sales opportunities
Have a clear plan to land deals with a select group of ideal companies
See a significant lift in marketing ROI
“After 2 months, we grew the deal-close rate, shortened the sales cycle and 5X the deal size and closed a new investment round.“
Tom Verbruggen
CEO @iDRONECT
“I’m implementing the campaigns and methodologies for our clients and using it now for our own growth. There are very people in our industry that deliver as much value as Andrei and Vlad, so thanks for being thought leaders in this community!“
George Guerra
CEO @PROFITABLE CLIENTS
PLAYBOOK AGENDA
Part 1: THE ABM STRATEGY
- The key elements of ABM strategy
- Developing ideal customer profile
- Tier segmentation and disqualification
- Positioning
- ABM goals and playbooks
Part 2: WARM UP PROGRAMS
- Podcast playbook
- Market research playbook
- Virtual events playbook
Part 3: ACTIVATION PLAYBOOK
- Account research
- Direct mail follow-ups
- Sales playbook
Part 4: PILOT PROJECT PLANNING
- Orchestrate your first campaign
- Build an account list
- Get an executives and sales buy-in
- Sales training
Part 5: PILOT PROJECT EXECUTION
- Project dashboard
- Refine and improve
Part 6: SCALING ABM
- Documenting processes
- Scaling to other areas
- Embedding ABM into marketing and sales processes
It’s a well-structured course that provides all the details about launching ABM campaigns.
In 6 weeks, you’ll install a process to predictably fill your pipeline with sales-ready opportunities from your dream accounts.
You won’t need to send thousands of cold messages, run ads, hang out for hours every day on LinkedIn or keep experimenting with new growth hacks.
You won’t have to fight hard for every deal.
And your team won’t have to go “all hands on deck” and squeeze all the juice out of your network to generate some opportunities.
You won’t even have to generate more leads…
Finally, you’ll be able to cut through the noise and get busy decision makers to respond to your campaigns, fill the pipe with the right, qualified sales leads and predictably hit revenue quota.
WHO IS THIS COURSE NOT FOR
6-Weeks ABM Playbook ISN’T A “ONE SIZE FITS ALL” PROGRAM.
I want to provide a list of segments I think course is not for.
Mass-market low ticket SaaS
B2C and e-commerce
Coaches, bloggers and marketing influencers
“Improved success rate of our campaigns.
Andrei provided our team with all the know-how we needed to successfully re-design our account-based marketing and sales processes, improve the success rate of our campaigns and provide our customers with a much better experience throughout their entire buyer’s journey.“
Agnieszka Kapuscinska
Product Marketing @REVOLGY
“Clarity amidst ABM noise.
It helped me get clarity amidst of lot of ABM noise with no substances elsewhere on the internet. My concepts are crystal clear and I am confident that this will help me in running my ABM campaign for my company.“
Prasanna Katre
Growth @Vymo
“Clear structure to run a first ABM campaign.
If you’re like me, you know you need to try ABM, but you lack the structure to win buy-in from skeptical stakeholders. Andrei and Vlad provide a clear structure to run your first ABM campaign and to continually refine your ABM strategy.“
James Randolph
Founder @KOHESION MARKETING
WHAT’S INCLUDED
6-Weeks ABM playbook comes with short, actionable training videos, templates and worksheets.
18 TRAINING VIDEOS
Get a lifetime access to short, actionable training videos and all future updates
6-WEEKS LAUNCH TEMPLATES
You’ll get access to 4 actionable, orchestrated for you campaigns:
- The direct mail campaign
- The connect & qualify campaign
- The podcast campaign
- The market research campaign
WORKSHEETS AND DASHBOARDS
We provide you with all the worksheets and dashboards you need to launch a pilot campaign:
- Ideal customer profile template
- Account research template
- ABM campaign dashboard
- Pilot campaign presentation for executives
- Phone follow-ups template
- Account qualification template
- Campaign analysis template
MEET THE INSTRUCTORS
We’re Andrei Zinkevich and Vladimir Blagojevic, with 30 combined years of experience in B2B marketing and sales, working with 100+ B2B companies across the globe. We launched multiple ABM campaigns in different industries and are marketers in trenches.
FREQUENTLY ASKED QUESTIONS
If what you see is not what you expected, just reply to the download email within 30 days, and you’ll get a full refund. No questions asked.
Thanks for reading,
Andrei and Vlad
We’ve created a 6-week action plan for 2 people (working 1-2 days a week) to set up a working pilot campaign. Some people get it done even faster.
But it ultimately depends on how fast you get started and how much action you take.
And addressing different ABM goals, and then optimizing, scaling and growing your ABM machine is an ongoing process.
We’re Andrei Zinkevich and Vladimir Blagojevic, with 30 combined years of experience in B2B marketing and sales, working with 100+ B2B companies across the globe.
Andrei is also the founder of B2B Marketers & Founders community and an author of @LinkedIn B2B Marketing Inbound book (awarded as the best B2B marketing ebook and was included to 100 Best B2B Marketing Books of All Time by Bookauthority).
Vlad’s been rated 4,74/5 by 50 verified B2B tech and service companies with long and complex sales cycles over the last 5 years.
We launched multiple ABM campaigns in different industries and are marketers in trenches.
There is no high production value here: no cameraperson, a set, or a big budget.
We’re not sitting in a rented mansion or high rise luxury building to make ourselves look cooler, wealthier, or more interesting than we really are.
We’re shooting from our home offices in Split, Croatia and Valencia, Spain.
Most courses are at least $500 and many are in thousands. What’s the deal?
We believe that learning should be affordable and accessible to as many people as possible.
To sell expensive courses, many authors promise huge results, build their course out to be a silver-bullet, one-size-fits-all solution, and create false scarcity… which honestly makes our skin crawl.
Our hope is that you’ll like the playbook and recommend it to other people that could benefit from it.
And did I mention that we come from Eastern Europe, where people hate to pay big bucks for a course? 😉
You’ll learn a proven process to cut through the noise and get busy decision makers to respond to your campaigns, fill the pipeline with the right, qualified sales leads and predictably hit revenue quota. It works on a Ramen budget without organizational shifts, fancy enterprise tech stack and expensive LinkedIn and IP-based ads.
It’s the process we’ve developed and tested in projects with about 30 B2B tech and services companies with long and complex sales cycles.
The course is made for small to medium size B2B tech and service companies with long and complex sales cycles. Mastering ABM and running the “6-weeks ABM” consistently over time will help:
- Marketers to prove your value to the business, and eventually become a sought-after marketer that can really move the needle
- SDRs and AEs to confidently and consistently hit and exceed your sales quota, earn the reputation of a top performer and be in demand
- Founders and executives to accelerate revenue and product growth, land brag-worthy customers, and prove traction and growth to their board
- B2B marketing consultants, trainers and agencies to consistently create massive impact on my clients’ business and become a sought-after expert that can really move the needle
Get 6-Week ABM Playbook for
$249
100% Satisfaction Guarantee for 30-Days
If what you see is not what you expected, just reply to the download email within 30 days, and you’ll get a full refund. No questions asked.
Thanks for reading,
Andrei and Vlad