Four Opportunities In A Few Weeks & A $200 Budget
I wanted to learn a bit more about ABM but most courses aren’t action-based. They give you a lot of information and theory but it’s difficult to start the execution.
The best thing about this course was that it filled in this gap, I learned playbooks that I can repeat and refine every time. At first, I wasn’t 100% sure if this approach would work, but it did work amazingly. By following the steps in one of the playbooks from the course I managed to create a whole marketing strategy that fueled the growth of the company. In a few weeks, we built 10 unique relationships that turned into 4 opportunities for the company.
The best thing is the high ROI. We spent in total less than 200$ and the opportunities were worth thousands! But on top of that, the approach wasn’t “salesy” or pushy, and that’s what the client liked the most. We weren’t running display ads, we didn’t put anyone in a nurture sequence. All we did was focus on them and help them be better at their jobs while mentioning our expertise and that we are there if they need help.
Personally, I believe this course made me a much better marketer that understands the value of ABM and the alignment between sales and marketing. I know that it will have a huge impact on my career and the companies I will work with!