In the time it takes to write an in-depth article, you could run ABM campaigns that instantly add $1000s to your sales pipeline and land sales opportunities with dream accounts.
You know how important it is to land new dream accounts to accelerate revenue…
You want to launch predictable campaigns that generate meaningful meetings with the buying committee of big whale accounts without having to spend too much money, and then close deals faster…
You know to see marketing impact revenue and move the needle…
But here you are, running generic ads that promote demo calls that turn to no-shows, gated e-books or webinars that don’t convert to sales, desperately trying to cut through the noise and get busy decision makers to respond to your campaigns, and having a consistent feeling that marketing is underperforming.
You either heard about Account-Based Marketing (ABM) or tried it… but chances are it didn’t work for you.
ABM is full of myths and harmful advice created by enterprise MarTech vendors whose goal is to sell their expensive software. Myths like:
You need an expensive tech stack and 6-figure budget to invest
Army of copywriters to write a unique, exclusive content for every buying persona from dream accounts you want to do business with
Your company should be advance and mature to launch ABM
All campaigns are long plays and require big teams and heavy time investment, that makes you feel it’s not scalable
None of this is true.
We’ve launched campaigns with a $5k budget and generated $300k in sales pipeline with just 2 people (Andrei as marketer and 1 SDR from a client’s side) in North America.
We are in trenches every day and run ABM campaigns for Fullfunnel.io. When we just started, Vlad alone executed a pilot campaign in 6 weeks and $300 that generated 5 qualified opportunities and 1 sales from 20 target accounts.
Our clients consistently generate sales-qualified opportunities with dream accounts without significant shifts in their marketing and sales teams or heavy investments.