The most important question when you are launching a new campaign:
DO I ACTUALLY KNOW WHAT I’M DOING AND HOW IT WILL HELP US TO GENERATE REVENUE?
IT’S CRUCIAL BECAUSE AFTER ASKING THAT QUESTION YOU HAVE TWO CHOICES
Ignore the inner NO or I’M NOT SURE and push the launch… until a failed campaign that didn’t generate sales opportunities will provoke that question again
Or you can answer that question with a firm YES, and forget about it when you see how your skills are growing and how instead of being pigeon holed as marketer, you’re also involved in the strategic decisions and developing revenue operations
“In just 1 week, the Full-Funnel Academy revolutionized how we look at complex B2B sales at Bothrs. I’ve managed to make myself absolutely irreplaceable for my company. Not only that, I’ve positioned myself as a coach and support for people in sales and for the people in our spin-offs.
Instead of being pigeonholed as marketer, I’m also very involved in the building of the sales operations (from outreach sequences to building sales pipelines and the buying committee nurturing).
Allowing me to grow into a true Full-funnel marketer. Normally, our founders do the strategic stuff mostly between the two of them, but now that one is on leave, I’ve been asked to replace him in the quarterly strategy week. Meaning, I’ve been trusted to help make decisions on the highest level.”
Stapho Thienpont
Ex-Head of marketing @Bothrs -> Joined Fullfunnel.io team as a Senior Consultant
IF YOU
Lose hours trying to figure out what competitors are doing and copying without understanding their go-to market strategy and sales process…
Jump from one tactic to another you’ve seen on Facebook marketing communities that promised results but actually don’t move the needle in your company…
Try to follow “best practices” by gurus that share high-level advice without a clear, actionable plan leaving you guessworking and experimenting…
Then you might have some idea of what works and what doesn’t. Occasionally.
But when a head of sales, CEO or your client challenges the campaign you launch, can you firmly defend it? Or you are going red-face while trying to explain that “they don’t understand how it works…”?
If those frustrating internal meetings were the worst part…
The worst of it usually happens several weeks after launching the campaigns you were so thoroughly planning and preparing.
With all these pushes on LinkedIn, Adwords and Facebook ads, emails with the creative personalized images, fancy landing pages, applying all the best practices from the blogs of the thought leaders…
You feel pretty confident and excited at the beginning, but several days later after checking the empty Hubspot’s dashboard and consistent claims from sales that “leads” that downloaded the ebook you put so much efforts in are low-quality and have no intent to buy, your enthusiasm start plummeting giving a place to the annoying question:
“Am I sure I’m doing the right things?”
If you are guessing what campaign to launch to help sales land more sales opportunities and contribute to revenue, you’ll never stop asking yourself that question.
You’ll always be considered as “an expense” and be a victim of your sales team.
And you’ll always be a person who gets the most attention when it comes to the pipeline and revenue revue meetings, not because of the results, but because of their absence.
Of course, you’ll be defending yourself but the gut feeling will be always asking you if the things you are doing are worth defending…
And, honestly, that’s understandable.
“I sold a Marketing Audit following the Full-Funnel model to a fire security prospect, and the advice of Vladimir Blagojevic and Andrei Zinkevich was instrumental to close the client.
This project is a foot in the door, and they expect me to keep working with them post-audit.
Before, I used to embed audits within my PPC/funnel retainers. So I’d work for free during the first month = stupid. Now I get paid good money for formulating a plan that will help me execute for them later.
So grateful to the course and community!“
Mony Chhim
Founder @MONYMAKERZ.COM
B2B marketing is not taught at schools and colleges
There are lots of blogs that give you high-level advice or try to sell you own software without giving a clear idea of how to implement the things at your company. Especially, if you are targeting mid-size or enterprise companies where you need to deal with a long sales cycle and multiple people inside the buying committee.
You realize that the fancy “growth hacks” and the guides about growing revenue by 150% you’ve seen in the Facebook communities are just the stories that work for small low-ticket SaaS companies….
And that you actually need to create the demand because your target market is not actively buying…
And your target decision-makers are bombarded by the same messages and ads, so they simply ignore you…
Unless you know how to cut through the noise.
Which brings us to the FULL-FUNNEL ACCOUNT-BASED MARKETING which is a systematic approach to B2B marketing from creating demand to expanding the deals with the existing customers.
The most successful full-funnel B2B marketers know that sales-qualified opportunities and revenue are the last steps of the methodical process.
PROCESS THAT ENSURES YOU UNDERSTAND EXACTLY HOW TO
Develop a clear go-to market strategy including the most promising verticals, ICP, and adopted positioning and unique value proposition
Help sales to land sales-qualified opportunities with sales enablement
Generate demand and awareness among target accounts
Warm-up, nurture and activate target accounts
Grow ACV and shorten the sales cycle
Expand the deals and prevent the churn
YOU DO FULL-FUNNEL MARKETING WHEN YOU UNDERSTAND
GO-TO-MARKET STRATEGY
How to develop a go-to-market strategy for complex B2B business with multiple decision makers and long sales cycles, including market segmentation, ideal customer profiling, and mapping how your customers actually find, evaluate and buy a solution like yours
POSITIONING AND VALUE PROPOSITION
How to position your company and your products as a natural choice for your ideal clients, and develop a unique value proposition that sets you apart from your competitors
ALLBOUND MARKETING
How to run successful inbound and lead generation campaigns to drive awareness, generate demand, and build relationship with target accounts
LEVERAGE INTENT DATA AND BUYING SIGNALS
How to leverage intent data and track buying signals for highly personalized and timely outreach
INFLUENCE THE SALES PROCESS
How to influence the sales process to shorten the sales cycle, close more deals and increase the average deal value
ACCOUNT-BASED MARKETING
How to do an account segmentation the right way and plan campaigns and budget accordingly to the revenue potential of your target addressable market
YOU DO FULL-FUNNEL MARKETING WHEN YOU UNDERSTAND
GO-TO-MARKET STRATEGY
How to develop a go-to-market strategy for complex B2B business with multiple decision makers and long sales cycles, including market segmentation, ideal customer profiling, and mapping how your customers actually find, evaluate and buy a solution like yours
POSITIONING AND VALUE PROPOSITION
How to position your company and your products as a natural choice for your ideal clients, and develop a unique value proposition that sets you apart from your competitors
ALLBOUND MARKETING
How to run successful inbound and lead generation campaigns to drive awareness, generate demand, and build relationship with target accounts
LEVERAGE INTENT DATA AND BUYING SIGNALS
How to leverage intent data and track buying signals for highly personalized and timely outreach
INFLUENCE THE SALES PROCESS
How to influence the sales process to shorten the sales cycle, close more deals and increase the average deal value
ACCOUNT-BASED MARKETING
How to do an account segmentation the right way and plan campaigns and budget accordingly to the revenue potential of your target addressable market
HONESTLY, DOING FULL-FUNNEL B2B MARKETING CAN SEEM TO BE… EXTREMELY HARD
But there’s no better way to learn this through doing while getting advice from people who are every day in the trenches getting their hands dirty with account-based marketing and sales.
Which is why we created a Full-Funnel Academy
HONESTLY, DOING FULL-FUNNEL B2B MARKETING CAN SEEM TO BE… EXTREMELY HARD
But there’s no better way to learn this through doing while getting advice from people who are every day in the trenches getting their hands dirty with account-based marketing and sales.
Which is why we created a Full-Funnel Academy
We created Full-Funnel Academy for B2B marketers who want to move the needle in their companies and want to execute now
B2B marketers who need proven information about what works and what doesn’t
B2B marketers who want to contribute to revenue and not satisfy own ego with vanity metrics
From B2B marketers that spent 30 years in total growing complex B2B businesses
INTRODUCING FULL-FUNNEL B2B MARKETING ACADEMY
We know that marketers love courses but the truth is that you have a limited time. That’s why all our courses are short and actionable.
When you enroll, you share with us your priorities and goals, and receive a custom learning plan, so you can learn, implement and get results fast.
Aside from the courses, you’ll get access to the slack community where you can get feedback to all ongoing B2B marketing questions.
Every two weeks we are hosting qa sessions which never leave you stuck with any B2B marketing challenge you might face.
Training and templates
Private Slack community
Biweekly QA sessions
“Fullfunnel.io is a major source of knowledge and the primary professional community for our B2B consultancy. The material is very actionable: deep and at the same time very straight-forward, step-by-step… designed to be implemented easily.
I love the Fullfunnel-take on ABM: it is free of the big-tech-hype and proves that SMBs can use ABM with tiny budgets and resources – a refreshing perspective!
A huge treasure for us the the Fullfunnel community – a place where you get access to the genius of Andrei Zinkevich and Vlad Blagojovec and many other practicioners of ABM.“
Daniel Zsolt Rényi
CEO @KLEAR
“I’ve landed a new career opportunity and joined an enterprise B2B SaaS as Chief Revenue Officer.
I have been using a lot of the things I learned from you, guys, in order to close it successfully, so I’m super grateful for that. t’s kind of my dream project: a funded startup with market fit on scale-up stage.“
Germán Palau
Chief Revenue Officer @HYPERTRADE
“After a week of going through the program and a week of putting these tools in front of clients, it has created a more solid win-win relationship that starts with a real base of knowledge for the consultant that never existed before doing just done for you services. The big transformation for us has been going from service providers in a very commoditized marketplace to genuine stewards of the business growth for our customers, which has always been the vision.
All the details, templates, scripts, processes, and workflows are laid out elegantly so that it really becomes a turnkey system for the consultants. Not just that but the best practices in the program are quick and easy to implement.
Andrei and Vlad are so active in the community and are there to answer the most difficult and detailed questions you’ll have on your journey. I’ve found them to be active and personable in every step of the way.“
George Guerra
Founder @PROFITABLECLIENTS.COM
COURSES THAT ARE INCLUDED IN THE ACADEMY
Full-Funnel Academy empowers you to learn while getting your hands dirty in execution which makes it a high ROI.
EDUCATION
More than 150 hours of B2B marketing lessons
TEMPLATES AND WORKSHEETS
Dozens of templates, worksheets and process maps
SLACK COMMUNITY
Exclusive Slack community to answer all your questions
NICHE KNOWLEDGE
Dedicated to B2B with a focus on marketing mid-size and enterprise accounts
HERE’S WHAT STUDENTS ARE SAYING
“Full-Funnel academy is the most complete B2B marketing academy I ever saw. It provides you with a lot of practical knowledge that covers all the stages of the B2B funnel: from the foundations such as market segmentation, to sales and client retention. If you want to learn to do B2B marketing in the right way, this academy will really expand your knowledge and skills.“
Adrian Garces
Marketing Manager @VATIX
“I was used to a large organisation with huge budgets. I needed to learn how to grow a company without wasting thousands on ads, but by nurturing and being super focused on my ICP. After implementing Full-funnel approach I’m seeing better conversion rates and building ourselves as thought leaders
The Slack community is very active and I know if I need something, it’s either already been asked and answered, or I can just shoot a question and someone is willing to help me!“
Payam Taghizadeh
Marketing Lead @HEALTHBLOCKS
INCLUDED: RESOURCES, TEMPLATES AND CHEATSHEETS TO HELP YOU EXECUTE ON ANYTHING
… and 30+ more downloadable worksheets, templates and guides for A-level execution.
“This is a guided program that helps you build and improve our current marketing approach in a very hands-on way. Thanks to the videos and templates, this is something we’ll be able to use and iterate on in the long term, and it allows you to follow the program at your own pace.
For me personally, the program really gave me a big motivation boost and new inspiration for growth. Being the only marketer in our company, I sometimes miss the feeling of being able to spar with others who have the same expertise field. The feedback and the opportunity to ask questions is really valuable, and I feel like I’ve learned a lot from this program.“
Mieke Houbrechts
Marketing Manager @COMUL.IO
“As a freelance copywriter, I always seek to improve my market research system, the ICP and the buyer persona, something especially complex in B2B. I entered the academy to learn more about this.
Now I have a broader and deeper vision of the entire process of prospecting, segmentation and capturing leads in B2B with better performance.
Full-Funnel Academy teaches a very detailed and practical methodology for each phase of lead acquisition and sale in B2B. The best thing is that they present new, original ideas and procedures, not seen anywhere else … simply because they invented them.
Someone said that when you are the smartest in the room … you are in the wrong room. At Full-Funnel Academy I find the Aha moment constantly because I am surrounded by people at a really high level. Constant learning here.“
Patricio Fernandez
Founder @PRODEST COPY
“Full-funnel approach polarizes the audience from the beginning.
If you want to build a reputation and engage with smart decision makers from your dream clients list – this is for you. If you want to spam people and believe in “numbers games”, look somewhere else or (better) think deeper about your approach 🙂
In the Allbound LinkedIn Playbook Andrei and Vlad show the step by step process how to get content ideas, how to find your target companies and people inside them and how to interact with them. They even have 6 questions formula for creation perfect testimonial or support your clients to prepare them for you!
I highly recommend this product if you are ready to do valuabe work and you care about your reputation.“
Tomasz Maciejewski
Linkedin Trainer & Founder @CONTENT WAY
“I wasn’t sure which strategy really works with Linkedin Campaigns. Should I go with the direct approach by pitching my offering or focs on building relationships and adding value. Choosing between quantity and quality was the real challenge for me.
As a result of focusing on quality of my engagement with my prospects and delivering value, I started building better connections and closed my biggest B2B deal yet.
The Academy’s content is the result of years of experiments by Andrei and Vlad. They has been there, done that and they truly hold the expertise in Marketing to share their learnings with us making it easier for us to understand and execute the marketing strategies that work.“
Rennu Sharma
Growth Consultant @SALESPROCESS.IO
WHO IS THIS COURSE NOT FOR
Full-Funnel Academy ISN’T A “ONE SIZE FITS ALL” PROGRAM.
Here is who would not be a good fit:
Mass-market low ticket SaaS
B2C and e-commerce
Coaches, bloggers and marketing influencers
INCLUDED IN THE FULL-FUNNEL ACADEMY:
Ask fullfunnel.io co-founder Andrei Zinkevich anything live on Zoom every 2nd and 4th Friday.
BUILT-IN SLACK COMMUNITY TO ANSWER ANY QUESTION AND CELEBRATE WINS
Connect and chat with fellow full-funnel B2B marketers from all around the globe.
Hop into a discussion anytime you want to brainstorm the marketing campaign, get feedback on your sales page or troubleshoot why target accounts don’t reply to your campaigns.
MEET THE INSTRUCTORS
All courses are created by Fullfunnel.io founders, Andrei Zinkevich and Vladimir Blagojevic, who spent 30 years in total growing B2B businesses.
We both live and breathe B2B marketing since 2006. After working on multiple consulting projects together, we decided to combine our experience and set up Fullfunnel.io in 2017.
We are sharing all the experience we gained by being in trenches and share behind the scenes of campaigns like:
