Then you might have some idea of what works and what doesn’t. Occasionally.
But when a head of sales, CEO or your client challenges the campaign you launch, can you firmly defend it? Or you are going red-face while trying to explain that “they don’t understand how it works…”?
If those frustrating internal meetings were the worst part…
The worst of it usually happens several weeks after launching the campaigns you were so thoroughly planning and preparing.
With all these pushes on LinkedIn, Adwords and Facebook ads, emails with the creative personalized images, fancy landing pages, applying all the best practices from the blogs of the thought leaders…
You feel pretty confident and excited at the beginning, but several days later after checking the empty Hubspot’s dashboard and consistent claims from sales that “leads” that downloaded the ebook you put so much efforts in are low-quality and have no intent to buy, your enthusiasm start plummeting giving a place to the annoying question:
“Am I sure I’m doing the right things?”
If you are guessing what campaign to launch to help sales land more sales opportunities and contribute to revenue, you’ll never stop asking yourself that question.
You’ll always be considered as “an expense” and be a victim of your sales team.
And you’ll always be a person who gets the most attention when it comes to the pipeline and revenue revue meetings, not because of the results, but because of their absence.
Of course, you’ll be defending yourself but the gut feeling will be always asking you if the things you are doing are worth defending…
And, honestly, that’s understandable.