Full-Funnel GTM Strategy 2024

Live Bootcamp

To Be Announced

Full-Funnel GTM Strategy bootcamp is a 4-week group live program to help you STOP random acts of marketing guessing what works and START selling the way your best customers buy to make your impact on revenue PREDICTABLE.

Apply Today
with Andrei Zinkevych
& Vladimir Blagojevic
“After two months of implementing Fullfunnel.io’s B2B strategy framework, we started selling to the new, most profitable segment, 5X our ACV, grew our win rates, got an investment and a renewed enthusiasm in our team.”
Tom Verbruggen
CEO @iDronect

Here is how marketing is done in most B2B companies…
And the ugly truth behind it:

Promote gated content and webinars, then send leads to sales

The ugly truth:
A download or a webinar registration is NOT a buying intent. Six figure buyers don’t download an e-book, and get “nurtured” into an opportunity with a 5-email sequence. They ask their network and buy from people they know, like and trust.

Drive cold traffic via ads or emails to a landing page promoting a demo or a trial

The ugly truth:

If you’re running ads on social or sending emails, you are effectively wasting 97% of your budget. These are not intent channels, and only a small percent of your market is actively buying.

And even when you do target buyers in the market right now, you will:

  • Come too late into the game
  • Be perceived as one of many, a commodity
  • Have low win rate, and high cost of sales

Promote content and company news on social media

The ugly truth:

The vast majority of B2B brands use social to drop links to their website, promote events and publish company news that delivers 0 value to buyers. The engagement and reach of these posts is extremely low, and impact even lower.

You need to reach buyers where they are, and share native, stand-out content they will share on places you cannot get to.

Publish weekly SEO blog, and a quarterly white paper

The ugly truth:

The majority of B2B content driven by keyword research is boring, superficial, me-too content that doesn’t have any influence on the target buyers. The rest of B2B content is usually salesy content about product features, masking as educational.

Your buyers don’t need MORE content. They need better, stand-out content that answers specific questions and objections they have as they move through the buying process.

Here is what all of these outdated playbooks have in common:

They ignore the reality of the modern buying process. They are based on how you want to sell, not on the way your customers buy.
Sure, you can spend hours learning from LinkedIn thought leaders about demand generation, account-based marketing, growth experiments, LinkedIn Ads… But before any of these programs will work for you, here is one thing that should be fixed (or developed from scratch):
Full-Funnel GTM Strategy
A strategy that’s based on how your best customers actually buy.
Join the upcoming cohort

B2B Marketing Strategy Bootcamp

Starting from

$750 USD​

Dates

To be announced

Application Deadline

To be announced

Apply Today

Introducing: Full-Funnel GTM Strategy Bootcamp

We run this bootcamp only ONCE a year. During 4 weeks and 8 live workshops we help you to develop a full-funnel GTM strategy aligned with your resources and current growth stage and based on how your best customers buy.

Every session we’ll work together on implementing one part of our 10-steps framework.

What you’ll have after finishing Bootcamp
(Key Outcomes)

Clearly defined priority segments and ICP

Instead of “We kinda know who we sell” you’ll run historical growth analysis, market segmentation and deal analysis to define what market segments drive revenue and have growth potential. For the focus segments, you’ll run key account analysis to develop an Ideal Customer Profile, including:

  • Firmographics and technographics
  • Tier segmentation
  • Account qualification and disqualification criteria
  • Buying committee members and their jobs-to-be-done

As a result, you’ll lay foundations for implementing demand generation and ABM, and finally achieving alignment with sales.

Full-funnel marketing plan to influence the buyer journey and drive revenue

Instead of:

  • relying on gut feeling,
  • copying competitors or market leaders,
  • trying desperately execute advice from B2B marketing influencers
  • executing random acts of marketing to see what sticks
  • or, even worse, running outdated lead gen playbooks to justify marketing existence

you’ll:

  • run a customer research and define what triggers buying process (inhouse challenges), what channels your buyers use to find necessary information, how do they evaluate vendors and where they collect professional information
  • define typical journey scenarios and plan marketing programs and content to influence the journeys: from attracting attention to selecting your product
  • reduce friction from the buying process to increase sales opportunities and win rate
Refine your marketing message to differentiate your product from competition and make sure it resonates with the target buyers

Stop guessing if your marketing message resonates. You’ll refine your message and value proposition by matching product value with jobs to be done of your target buyers and through a clear explanation of what your product does and how it is different from the competition.

Develop a revenue report and leading indicators for every marketing program to vividly demonstrate marketing impact on revenue

You’ll develop individual reports for every marketing program and connect leading indicators to revenue to vividly demonstrate marketing impact on revenue and avoid questions: “Why do we run this program if it doesn’t generate leads?”.

You’ll create a consolidated revenue report that also measures sales pipeline velocity and install our blended attribution model to clearly see what works and what doesn’t.

Sales and executive buy-in and operational alignment

You’ll develop joint executional playbooks with sales and install revenue operations and sync meetings to go from silos and work together on the same goals.

As a final exercise, you’ll develop a GTM deck to present a new full-funnel GTM strategy to your stakeholders to get their buy-in and support.

Join the upcoming cohort

B2B Marketing Strategy Bootcamp

Starting from

$750 USD​

Dates

To be announced

Application Deadline

To be announced

Apply Today

Live Bootcamp is for you, if…

You work for or consult B2B companies with high ACV (5-6 figures), and long sales cycles and want to develop skills to lead B2B marketing teams (or become a better CMO or VP of marketing)

You are tired of throwing spaghetti to the wall to see what sticks and want to have a predictable, systematic process to grow revenue.

You’re sick of being treated as an order-taker by sales and execs, forced to run outdated playbooks, and then being blamed when your leads don’t convert to SQLs

You understand that marketing should be done differently, and try to present the ideas, but they get shut down in the process

“I had the pleasure of being mentored by Andrei from FullFunnel.io, when our company was developing a new account-based marketing strategy. He provided our team with all the know-how we needed to successfully re-design our marketing and sales processes, improve the success rate of our campaigns, and provide our customers with a much better experience throughout their entire buyer’s journey. His expertise is really impressive, and his inputs were priceless. In just a couple of months, I feel like I gained way more knowledge than any degree in marketing could ever provide me with.”
Agnieszka Kapuscinska
Marketing Specialist @Revolgy

Why this Bootcamp will help you to ACTUALLY develop a Full-Funnel GTM Strategy

Methodological, proven on 50+ B2B companies, 10-step framework to develop full-funnel GTM strategy

Most strategy courses give you one piece of the puzzle or share a lot of advice, but leaving you without connecting the dots and step-by-step instructions of implementation, and more importantly, validation of your GTM.

We share a methodology that we’ve implemented with 50+ B2B tech companies (from scale ups to enterprises)

No Theory – Intensive focus and execution during live workshops

Instead of passively consuming content about GTM strategy and never finding a time to implement the advice, we’ll give you practical exercises and work on them together during live sessions.

Get real-time feedback from Andrei & Vlad

We’ll answer all your questions related to exercises and Full-Funnel GTM Strategy Framework during live QAs and in the private Slack channel.

Ready-to-use templates and decks to present a final GTM strategy to your team

You don’t need to reinvent the wheel or think how to capture and present the GTM insights to your stakeholders and sales team. We’ll share with you a GTM toolkit and GTM deck that we’ve been using with 50+ B2B clients. Templates include market segmentation, ICP, buyer journey, marketing plan, GTM deck, revenue report, etc.

Full-funnel demand generation and account-based marketing plan

We’ll help you to develop a full-funnel demand generation and ABM plan to influence the entire buyer journey: from creating awareness on target markets and verticals to expanding deals with the key accounts.

Test project if you currently without a job or project

If you currently without a job or projects, we can give you a test project to ramp up your skills and learn through execution.

Meet your instructors

Andrei Zinkevich & Vladimir Blagojevic

Founders @FullFunnel.io

We have been selling and marketing B2B products and services for 16 years. And since 2013, we have worked with 100+ B2B tech and service-based companies from North America and Europe with high ACV (average contract value) and long sales cycles.

We developed a go-to-market strategy framework that was successfully implemented in B2B SaaS, fintech, software development, cybersecurity, healthcare consulting, and many other verticals.

We documented the framework and created an all-action course for B2B marketers and startup founders that contains everything you need to develop an effective marketing strategy to predictably grow your business.

You’ll get a distilled knowledge and a playbook that we’d use if you had hired us, with a community of peers to support and inspire you.

Course schedule

5 hours per week

[for live sessions and execution]

Tuesdays & Thursdays

3 pm – 4:30 pm CET

9 am – 10.30 am ET

Join the upcoming cohort

B2B Marketing Strategy Bootcamp

Starting from

$1000 USD

Dates

To be announced

Application Deadline

To be announced

Apply Today
“Marketing was a mystery to us. We were getting referrals, and our company was slowly growing, but we didn’t feel confident that our pipeline won’t dry up at any moment. We were also positioned as experts in a specific technology, and as time passed, this space became more and more commoditized. After implementing FullFunnel.io’s B2B marketing strategy framework, we managed to change our positioning within a few months of working together, which led to a complete makeover of our sales materials and processes. Something I thought would take us much longer to achieve. Although we didn’t kick off any new inbound campaigns, these changes alone got us to the point of 50% growth in our MRR over the last six months.”
Leonid Mirsky
CEO @Opsfleet

Pricing

Standard

$ 750 Monthly
  • Access to 8 live workshops and QA
  • Access to Slack channel to answer your questions
  • Real-time feedback from Andrei and Vlad
  • Access to GTM toolkit and templates
Popular

VIP

$ 1500 Monthly
  • Everything in Standard, plus:
  • Team access (max 3 ppl)
  • Two 30-mins 1-1 calls with Andrei & Vlad to cover your hottest GTM questions
  • Access to a bonus mastermind session to review and nail down your marketing plan
Popular

Registration is closed