Develop Your 2025 ABM Program in Two Weeks
Live Bootcamp
Nov 5 - Nov 15 2024
Four practical workshops to develop and plan your account-based marketing and sales program for 2025, working with your peers and under our guidance. Walk away with:
- High priority account clusters with use-cases where you have a competitive advantage, and a content and messaging relevant to their specific challenges
- Simple process to prioritize accounts most likely to become sales deals in the current quarter
- Account-based marketing & sales playbooks to create sales deals with accounts in the market right now, while nurturing the future pipeline
You’ll create an ABM program completely tailored to your company’s goals, target segments, accounts and buyers, your team’s priorities and skill set, and an existing tech stack.
Who are our bootcamp attendees
The majority of our attendees are marketing leaders, demand generation and ABM marketers. Some are coming as a team, bringing their sales leaders, sales development reps or account executives.
Example Roles: ABM lead, demand gen manager, head/VP of marketing or growth, CMO, Sales Development Reps, Account Executives, CROs, CSOs.
Companies: B2B companies with high ACV (annual contract value >$30k) and long sales cycles
What you’ll be working on
During the workshop you’ll work in groups with your peers under our guidance on planning an ABM program for a specific cluster of accounts. You’ll be involved into peers discussions, real-time planning and research. In between sessions, you will work on planning your own ABM program for 2025. Using the private Slack channel, you will be able to ask questions or seek feedback from Andrei, Vlad and your peers.
Here are the 5 pillars of the program you will develop:
What you’ll learn and work on during the bootcamp
How to define the right clusters or verticals where you have higher chances to run a successful program
How to align your leadership, sales and subject-matter experts on your ABM program and get their buy in
How to structure your ABM team: functions, roles and responsibilities
How to segment and prioritize accounts your ABM team should focus on by opportunity likelihood
How to create awareness among the buying committee members and engage them
How to identify accounts that are likely to become sales opportunities this quarter, warm them up and generate a sales opportunity
How to nurture and engage accounts that are not currently in market but might become sales opportunities in the next 6-9 months
How to identify the challenges (or product need evidence) of the target accounts
How to identify the right buyers inside enterprise accounts
How to personalize your interactions with prioritized accounts
How to track your program performance: reports and metrics
Minimal viable stack you’ll need to execute an effective ABM program
You’ll come out with a program
We now focus on those $500k deals
Five Engaged Accounts and Two Opportunities in Six Weeks
This bootcamp will help You:
Fix marketing and sales silos, achieve alignment and develop a joint process to generate sales opportunities.
Go upmarket, and generate sales opportunities with enterprise companies.
Create a predictable ALLBOUND pipeline sourced by sales and marketing, focused on enterprise accounts that are likely to becomes a sales opportunity
Create vendor awareness among target buyers
Align your marketing and sales playbooks with how your customers buy
Define and launch a successful ABM pilot in 2025.
Three ways this bootcamp is different from other Account-Based Marketing courses:
Interactive practical workshops.
Instead of passively consuming content, we’ll work together on developing a clear ICP, creating account qualification criteria and leveraging intent data for account list building, running warm up campaigns, doing account research and writing personalized proposals to target buyers.
Real-time feedback.
Get feedback from Andrei and Vlad, who are in trenches every day, running ABM campaigns for FullFunnel.io and our clients.
You’ll be going through the same steps with a community of peers to learn from, and to keep you accountable.
Tailored ABM playbooks for your marketing and sales team
You’ll create an ABM program completely tailored to your company’s goals, target segments, accounts and buyers, your team’s priorities and skill set, and an existing tech stack.
What our attendees say
We hosted a series of ABM workshop this year in London, Amsterdam, Copenhagen, Vilnius and Antwerpen. Unfortunately, not everyone was available to travel and join us in person, and many people asked us to run this workshop online. We decided to pick the best from these workshops and our flagship online ABM bootcamps and create the most practical and focused, two-week program to help teams with what they struggle the most.
Here is what our attendees say.
Meet your instructors
Andrei Zinkevich & Vladimir Blagojevic
Founders @FullFunnel.io
We have been selling and marketing B2B products and services for 16 years. And since 2013, we have worked with 100+ B2B tech and service-based companies from North America and Europe with high ACV (average contract value) and long sales cycles.
We are in trenches every day and run ABM campaigns for Fullfunnel.io. We’ve helped our clients implement ABM campaigns that generated $10+ millions in revenue last year alone.
Our clients consistently generate sales-qualified opportunities with dream accounts without significant shifts in their marketing and sales teams or heavy investments.
We documented the framework and created an all-action course for B2B marketers that contains everything you need to launch an ABM program to predictably grow your business.
You’ll get a distilled knowledge and a playbook that we’d use if you had hired us, with a community of peers to support and inspire you.
Course schedule
Nov 5 – Nov 15 2024
Tuesdays & Fridays*
3:30pm – 5:00pm CET
9:30am – 11.00am EST**
Join an upcoming cohort
Develop Your 2025 ABM Program in Two Weeks
Nov 5 - Nov 15, 2024
Pricing
Live Bootcamp - Single Seat
$447
- Four live workshops led by Andrei & Vlad
- Private Q&A Slack channel
- Lifetime access to the recordings, and templates and examples used in the bootcamp.
ABM Bootcamp Bundle
$697
Everything in live bootcamp + lifetime access to Full-Funnel ABM Playbook 2.0 (28% off), our flagship on-demand course, including:
- Lifetime access to the 12 course modules and future updates
- 5 orchestrated and ready-to-use ABM playbooks with a detailed explanation
- 17 templates to simplify your ABM strategy launch
Here are the reviews that people left spontaneously on LinkedIn:
