B2B Demand Generation Playbook
On-demand, self-paced course
Increase brand visibility, create awareness among strategic accounts, and generate marketing-sourced pipeline in 90 days with limited resources
[without hiring agencies, ramping up ad budgets, or buying expensive software]
*Zero risk. 30-day money-back guarantee
Our Courses Are Trusted by 996 Marketers
No more random acts of marketing
Map out how your buyers research and buy
[without spending months on research or money on analyst insights]
Create a Full-funnel B2B Demand Generation Model
[with 3-5 programs to drive awareness, generate demand and influence the buying process with limited resources]
Launch the program in 90 days to generate account engagement and marketing-sourced pipeline
[without overwhelming your team, hiring agencies, or ramping up budget]
Spending months building a demand gen program that doesn’t generate pipeline feels like a punch in the gut to any B2B marketing leader.
Especially when pressure from leadership is high and tensions in the boardroom are rising.
You wanted to help sales generate pipeline, but there is nothing you can even claim you’ve influenced. Neither blogs, webinars, gated content, nor nurturing email cadences generate sales opportunities.
It hurts the trust and the relationship with your leadership and sales. And it damages your credibility with leadership and sales.
You know your demand generation isn’t working — or doesn’t even exist.
So far, you’ve tried a lot of things: webinars, LinkedIn ads, driving followers to your company page, promoting content on social, hiring a demand gen agency, trying to replicate advice from demand gen thought leaders.
But you end up with more MQLs and engagement reports than actual results you can proudly show to leadership and sales.
Phil Ruttens
Tyk
You can continue “throwing spaghetti at the wall to see what sticks” experimenting in hope something will work
Trying to persuade your CEO to launch a podcast
because marketing influencers say it’s the ‘holy grail’ of demand generation
Join a few more marketing communities
where you’ll learn “how important demand generation is” but not seeing any practical recommendations and step-by-step guidance to implement it
You try replicating what your competitors or thought leaders are doing
then give up a few weeks later and move on to the next shiny tactic
Buy a bunch of AI tools
to churn out content you wouldn’t feel comfortable sharing with a strategic account
And end up even more frustrated, returning to the good old MQL game.
There is a great option: hire a B2B demand generation professional who spent years in the trenches building and implement the entire motion with you. But this also means you need to join the queue and allocate a budget of $35-80k.
Then leave this page and go hire them — or us. We’re happy to help 🙂.
But if you can’t, here is another option.
*Zero risk. 30-day money-back guarantee
“The demand generation strategy you helped us implement, resulted in 35 qualified opportunities [7 figures], five deals right off the bat, and a thought leadership position, from a single virtual event.
As a manager, I like that the work is systematic, I see how the competence of my team is growing. Now I understand it was necessary not to waste time trying to independently organize the work of the marketing department, but to turn to professionals.”
Sergey Korolev
CEO @iRidium
B2B buyers purchase from preferred vendors they shortlist long before the buying trigger occurs
No B2B buyer ever said:
“Hey, I’m interested in being your MQL.
Please, send me your automated email nurturing cadence and transfer my email, and phone number to your Sales Rep.
I’d love to spend a few hours on a qualification call and then hang out with your Account Executive.”
B2B buyers select the vendor that stayed top of mind during the entire buyer journey and was associated as a solution to their strategic challenge.
It’s time to sell how your buyers are actually buying!
“The demand generation strategy we implemented as a 6-month pilot on a single channel, generated 9 qualified sales opportunities and 3 new contracts (7-figures). The ACV of these opportunities and contracts was 10X compared to the average ACV before this campaign. After running the first pilot campaign, we now have a repeatable evergreen process we can easily scale…”
Dimitri Kustov
CMO @Postindustria AdTech
Build Your Demand Generation Engine in 90 Days to Demonstrate Early Pipeline Results to Your Executives and Sales Team
We started Fullfunnel.io as an unknown brand in 2020, right in the middle of COVID and global crisis. Since then, we’ve built a full-funnel demand generation program that generated:
- 8-figure pipeline and 7-figure revenue
- 100K LinkedIn followers, 25K newsletter subscribers, 15K+ subscribers for our online events
- Speaking gigs at 30+ events & podcasts, and publications in CXL, Marketing Profs, Terminus
We started in tougher conditions than most: no team, no budget, no audience.
Over the Years, We’ve Polished This Playbook to Drive Results for Our Clients
[see the live interviews below]
$3.5 mln
in revenue
in a single quarter for Charlesgate which traditionally has 2-year sales cycles
$1.7 mln
pipeline
for Testrail targeting IT teams that are not active on social
Grew marketing contribution to sales pipeline
from 35% to 60%
for Crossknowledge which sells to big enterprises
We created the B2B Demand Generation Playbook so you can avoid guesswork and replicate proven programs that actually GENERATE results.
Introducing B2B Demand Generation Playbook
Get a step-by-step guide on how to get buy-in, prepare, and launch your pilot demand generation program to drive pipeline results in 90 days
25
short and actionable videos and tutorials
No theory or high-level overview. 15-minute max videos to explain a specific process or show how to implement it
30/60/90
launch plan
Get step-by-step instructions, a plan, and timeline to launch a pilot demand generation program
10
ready-to-use templates
Including demand gen reports, budgeting, creating playbooks, a pilot demand generation program presentation, demand generation program examples, thought leadership and nurturing content production templates, and many more
Live
Fullfunnel.io examples
We’ll show how we run our newsletter, create thought leadership content, engage with industry thought leaders, and drive inbound pipeline
*Zero risk. 30-day money-back guarantee
Build a Full-Funnel Demand Generation Motion in 4 Steps
Program outline and overview
STEP 1
Understand why the current B2B demand generation playbook is broken
Before developing a new motion, you need to understand the root reasons why your demand generation program didn’t work.
Economic climate changes, market changes, and technology changes, but the way B2B buyers are buying doesn’t change.
Understand how enterprise B2B buyers become aware of different products and vendors, how they do vendor research and evaluation, what influences their buying decisions, and how to get into their consideration set.
STEP 2
Create a full-funnel demand generation strategy that influences the buyer journey
At different buyer journey stages, B2B buyers have different levels of demand and intent.
Understand which signals indicate/tell you the buyer's current stage, proactively capture intent and engagement signals, and deploy playbooks that match current intent and allow you to influence the buying process.
STEP 3
Deploy a pilot demand generation program with a 30/60/90 launch plan to drive early pipeline results
Neither your executives nor your sales team will agree to “run demand generation” and give you commit resources, if you don’t have proof of concept.
Launch a simple pilot program in 90 days that will help you collect enough proof and wins to present account engagement, early conversations with strategic accounts and other wins your executives will be happy to see.
STEP 4
Operationalize and scale your pilot program to build a holistic demand generation motion
Now, you have enough proof to initiate change management in your company, and get more support for your demand generation strategy. But demand generation can’t be scaled in silos.
Gradually add new programs, develop content repurposing, and build cross-functional teams aligned on one goal – pipeline and revenue generation.
Pricing
B2B Demand
Generation
Playbook
$349
Regular price
25 short and actionable videos and tutorials
No theory or high-level overview
15-mins max videos to explain a specific process or show how to implement it
10 ready-to-use templates
Including demand gen reports, budgeting, creating playbooks, a pilot demand generation program presentation, demand generation program examples, thought leadership, nurturing content production templates, and many more
30/60/90 launch plan
Get step-by-step instructions, a plan, and a timeline
Lifetime Access
Lifetime Updates
Five Bonus
Behind-The-Scenes
Playbooks
$497
Regular price
Everything Included in B2B Demand Generation Playbook plus:
Detailed overview of our Demand Generation Engine with step-by-step behind the scenes of how we:
- Set up, grow and run our newsletter w/ 25k subscriber [tools, strategy, formats]
- Create thought leadership content for our 100K LinkedIn followers
- Engage with industry thought leaders and drive inbound pipeline
- Set up and run our podcast
- Set up and run our webinars
Lifetime Access
Lifetime Updates
*Zero risk. 30-day money-back guarantee.
Is the B2B Demand Gen Playbook right for you?
You’re a good fit if
- Work for or with B2B companies selling enterprise products with long sales cycles and multiple buyers involved
- Want to develop skills that will help you generate a marketing-sourced pipeline
- Consistently hear sales complaints about a lack of awareness in target accounts and want to fix it
- Want to improve the impact and quality of your marketing activities and content
You’re NOT a good fit if
- Looking for “hacks”, “secrets” and AI tools that will allow you not to roll up sleeves and deploy the model
- Selling $15 transactional SaaS products
- You expect millions in the pipeline tomorrow instead of building a long-term strategy
Frequently Asked Questions
Is B2B Demand Generation Playbook a live or on-demand course?
It’s an on-demand, self-paced course. You have lifetime access, and can start or come back to the course anytime you want.
But unlike other courses, we walk you through the step-by-step process to plan and launch your pilot demand generation program.
You’ll get access to our templates that you can immediately adjust and present to your leadership and sales.
How can I enroll my entire team? Do you offer group discounts?
If you want to enroll more than 5 people, send us an email at [email protected] with how many people you want to enroll. We’ll give you 20% off.
If you want to enroll fewer than 5 people, just select the # of licenses during checkout.
Do you offer a refund policy?
Yes. If what you see is not what you expected, just send an email to [email protected] within 30 days, and you’ll get a full refund. No questions asked.
Is this just another content marketing course?
Fun fact: demand generation is not only content marketing. While we’ll share the frameworks to create nurturing and buyer enablement content, this course will help you:
- Replicate and influence your buyer’s journey with activities that are aligned with the level of buyer’s intent
- Work together with sales on capturing engagement and intent signals to start convesations with the target accounts
- Get support and buy-in from your leadership with internal business
We keep the course short and practical to enable you to launch your pilot program as fast as possible and get results your leadership will be proud to see.
What Our Students Say
100% Satisfaction Guarantee for 30-Days
If what you see is not what you expected, just reply to the download email within 30 days, and you’ll get a full refund. No questions asked.
Thanks for reading,
Andrei and Vlad