Develop Your 2025 ABM Program in Two Weeks
Live Bootcamp
Nov 4 - Nov 15 2025
Four practical workshops to develop and plan your account-based marketing and sales program for 2025, working with your peers and under our guidance. Walk away with:
- High priority account clusters with use-cases where you have a competitive advantage, and a content and messaging relevant to their specific challenges
- Simple process to prioritize accounts most likely to become sales deals in the current quarter
- Account-based marketing & sales playbooks to create sales deals with accounts in the market right now, while nurturing the future pipeline
You’ll create an ABM program completely tailored to your company’s goals, target segments, accounts and buyers, your team’s priorities and skill set, and an existing tech stack.
Who are our bootcamp attendees
The majority of our attendees are marketing leaders, demand generation and ABM marketers. Some are coming as a team, bringing their sales leaders, sales development reps or account executives.
Exampl Roles: ABM lead, demand gen manager, head/VP of marketing or growth, CMO, Sales Development Reps, Account Executives, CROs, CSOs.
Companies: B2B companies with high ACV (average contract value >$30k) and long sales cycles
What you’ll learn
and work on during the bootcamp
How to align your leadership, sales and subject-matter experts on your ABM program and get their buy in
How to define the right clusters or verticals where you have higher chances to run a successful program
How to structure your ABM team: functions, roles and responsibilities
How to segment and prioritize accounts your ABM team should focus on by opportunity likelihood
How to create awareness among the buying committee members and engage them
How to identify accounts that are likely to become sales opportunities this quarter, warm them up and generate a sales opportunity
How to nurture and engage accounts that are not currently in market but might become sales opportunities in the next 6-9 months
How to identify the challenges (or product need evidence) of the target accounts
How to identify the right buyers inside enterprise accounts
How to personalize your interactions with prioritized accounts
How to track your program performance: reports and metrics
Minimal viable stack you’ll need to execute an effective ABM program
You’ll come out with a campaign in six weeks
We now focus on those $500k deals
Five Engaged Accounts and Two Opportunities in Six Weeks
This bootcamp will help to:
Fix marketing and sales silos, achieve alignment and develop a joint process to generate sales opportunities.
Go upmarket, and generate sales opportunities with enterprise companies.
Creating a predictable ALLBOUND pipeline sourced by sales and marketing by focusing on enterprise accounts that are likely to becomes a sales opportunity
Create vendor awareness among target buyers
Align your marketing and sales playbooks with how your customers buy