ALLBOUND LINKEDIN MARKETING
An actionable LinkedIn playbook and training to create an evergreen sales engine without burning out your market with spammy outreach or expensive ads.
Build a personal brand and relationship with your audience, grow a powerful network and consistently generate sales qualified leads by leveraging a simple daily 1-hour routine.
This playbook from Andrei is one of the most comprehensive guides on how to start LinkedIn Inbound marketing from scratch, build a rich network of peers, prospects and influencers and ultimately building trust with your target audience while yielding a stable flow of high-quality B2B leads.
The beauty of it all?
Once you get into a rhythm of providing value every week, it's like you don't even have to try. It just happens naturally.
– Gaetano di nardi – Director of growth marketing at nextiva
In the time it takes to prospect, outreach and follow up cold leads that aren’t buying or post random content that generates likes, but no opportunities you could develop A REVENUE-GENERATING ALLBOUND ROUTINE on LinkedIn that:
Presents you as a trusted advisor instead of yet another self-serving sales rep
Generates inbound leads
Builds relationships with your target audience
Lands sales opportunities with dream accounts
YOU KNOW how important it is to have a personal brand, powerful network and build a relationship with your target audience.
YOU WANT to accelerate prospecting and generate sales-qualified leads at scale without hurting your reputation.
YOU WANT to warm up and nurture target accounts, but LinkedIn ads quickly burn through thousands of dollars without generating much of a result.
But here you are:
Sending hundreds of connection requests and messages that are ignored
Sharing the content that generates engagement only from friends and colleagues and is never consumed by target accounts
Engaging with the content of influencers and prospects to get some traction and visibility
Desperately trying to cut through the noise and generate sales opportunities
Having 0 idea how to develop a real demand generation an social selling processes instead of sporadic implementation of "best practices" that seems to be working only for LinkedIn gurus
And all of this comes with a gut feeling that your prospecting and lead generation processes are broken.
If you’ve already spent some time on LinkedIn, the chances of you being totally confused by the advice on LinkedIn marketing and sales are very high.
Build your personal brand
While this is good advice, unfortunately it usually doesn’t include a clear step-by-step plan on how to build your brand, turn it into sales opportunities — nor how to “measure” your personal brand. You end up enviously looking at the profiles of well-known thought leaders thinking you need thousands of likes, views and followers (you don’t).
Consistently share the content and deliver value (and the leads will come)
Even if you have a 100% buy-in and are ready to start, the chances you’ll end up with questioning yourself “What content should I share to get results?” and “When I’ll see the results?” are very high. Or if you’ve tried, you may still not be seeing the engagement nor inbound inquires you were hoping to get.
Set up automation, reach out to as many people as possible, and enjoy “leads on auto-pilot”
While it seems to be a low-hanging fruit, it’s the easiest way to get a lifetime ban from LinkedIn and earn a reputation of “yet another self-serving sales rep”. In a best-case scenario, you quickly burn through your market, and end up with “leads” that join the call out of curiosity but with no intention to buy.
Build a relationship with your audience
Building relationships matters, because people buy from people they know, like and trust. The only problem here is: how to build relationships with your target accounts without being salesy?
Here is a brutal truth.
While these advices are good on a high-level, what if you don't have time to consistently share content and hang out on LinkedIn?
What if creating and sharing more posts on LinkedIn, publishing more articles, engaging with all the content that is shared doesn't lead you to more revenue?
The truth is that you don’t need to hang out on LinkedIn all day long, have 10.000+ followers, send hundreds of messages, praying that someone will reply — nor burn through the budget with expensive LinkedIn ads.
I started Fullfunnel.io in 2017 (at the time the company was called Getleado) with just a handful of connections (colleagues from my last job). I never sent any spammy cold messages or connection requests. Instead, I devoted about an hour a day and was consistently landing sales-qualified opportunities.
This process was initially documented and described in the LinkedIn Inbound Marketing book which was published in 2020 and was nominated in the TOP-100 B2B marketing books of all the times by Bookauthority.
In the beginning of 2021 I still had less than 10.000 followers and still devoted only an hour a day.
But thanks to continuously leveraging the proven process,
I was able to:
1. Consistently generate 3-5 high-quality inbound leads each week
2. Get invites to the most popular and authoritative podcasts & conferences in the B2B marketing and sales space
Like “B2B GROWTH” a podcast with 4M+ downloads by SweetFishMedia, Nathan Latka’s “The Top” podcast with 10M+ listeners, The ABM Conversations podcast by Yaag Ganesh, the Product-led growth summit and the Ad World conference (with 50K+ attendees and speakers like Seth Godin, Oli Gardner and Guillaume Cabane.
3. Being associated with the top influencers and featured at the top resources as Sales Hacker, CXL and Smart Insights
Introducing Allbound LinkedIn Sales Machine
You’ll get an actionable training, templates, process maps and a clear step-by-step plan to leverage LinkedIn to become the go-to expert in your niche, cut through the noise and engage busy decision makers, without cold outreach or expensive ads.
It’s focused on the strategy, timeless principles and actionable campaign steps instead of generic, high level advice or tools that might become obsolete quickly.
After completing the playbook, you’ll have a daily 1-hour habit that builds your brand, engage and connect to your best clients, without hurting your brand, spending a penny on ads or burning out your market.
Training and templates
Focus on process
I’ve never seen such a comprehensive playbook about using LinkedIn for generating sales opportunities with your ICP’s, in a non-salesy way. From mindset, to strategy, to execution, to analytics - this covers everything you need. Grab this now if you’re ready to get your hands dirty.
– Mony Chhim – founder, monymakerz.com
Probably the best course I’ve done on LinkedIn marketing… and it’s a lot more. Andrei gives you the mindset behind his success as well as a step-by-step guide for LinkedIn, all embedded into a larger B2B allbound strategy. Getting example after example from his experience and dozens of screenshots of his stats and posts is gold, because you get a behind-the-scenes peek into his lightning-fast success on the platform. He really holds nothing back!If you want to be tutored by the man who went from near-zero to B2B-marketing-hero - one of the most established voices in the market - then this course is for you.
– Daniel Zsolt Rényi – ceo, Klear
There isn’t much comprehensive training to help salespeople and marketers learn how to do it the right (effective) way.
This playbook delivers exactly that! It’s a step-by-step guide that is easy to consume, simple to understand and most importantly...actionable!
The authors give great examples and tell you how to take advantage of everything LinkedIn has to offer.
– stacey danheiser – CEO, SHAKE MARKETING GROUP
Buy the playbook now
Questions We Are Covering In The Playbook
How to avoid the analysis paralysis, focus on the right things right from the beginning and build the confidence that the strategy will work?
How to build a simple content strategy and write content that will resonate with my network, attract more attention and gain authority?
How to avoid guessworking and testing with content and videos, properly align your knowledge/offer with the interests of the target and write REALLY well?
How to build a powerful network of high-quality business contacts that could turn into partner, potential clients, or mentors?
How to start conversations with my target market without spammy cold outreach?
How to generate inbound inquiries via LinkedIn?
How to get replies to my messages?
How to convert conversations into sales opportunities?
How to optimize my profile to generate more inbound inquiries?
How to develop an effective daily routine for prospecting investing just 1 hour per day?
How to align marketing and sales in terms of sharing insights and taking turns following up with leads?
How to leverage the LinkedIn algorithm to get more organic reach and engagement from the target audience?
How to build legitimate branding and positioning with your vertical while not becoming an "influencer" and not having to live on LinkedIn to get the desired results?
After Implementing The Playbook You’ll
Grow your brand
You’ll become a trusted advisor and a thought leader for your target audience without thousands of followers
You’ll see a better engagement with prospects and more meaningful conversations
Generate sales-qualified opportunities
Generate meetings with decision makers at big whale accounts
Know, Like & Trust
Your target audience will start to know, like and trust of your expertise and value you can create for them
Grow the sales pipeline with qualified, warm sales opportunities
Have a daily routine
Create a daily habit that builds your brand, engage and connect to your best clients
Here’s what clients and students are saying
– Adrian Garces –
Marketing Manager, Vatix
The Linkedin Allbound Sales Machine covers everything you need to know to succeed on Linkedin social selling.
It gives you a proven strategy with tons of real-life examples that you can start implementing right away to grow your B2B business
– Dan Smith –
Director, Doogheno Limited
I thought I'd just quickly scan through this playbook but it's packed full of actionable advice so I read it properly.
I knew some of the things, others were new to me and all of it well explained, easy to understand and incredibly helpful.
The things I didn't know or just haven't done are now being put into practice and I expect them to bring results.
– Donald chan –
The content is insightful and comprehensive in scope. It provides a clear framework and action plan for B2B demand generation on LinkedIn. Would highly recommend to all in enterprise sales, marketing and revops.
The Playbook Table Of Contents
Part 1: The Client-centric marketing
- Company-centric marketing and the naive funnel
- Misconceptions about sharing content, personal branding and building relationships
- Client-centric Allbound marketing
- The Allbound LinkedIn funnel
Part 2: Demand generation setup
- Diversified content strategy & LinkedIn algo
- How to sell the pilot project to your executives
- Team set up & alignment
- Develop a map of informational needs (MON)
- How to create a content plan
- The LinkedIn algorithm explained
- How to write a content your audience will love (Copywriting principles based on the best performing posts)
Part 3: How to optimize LinkedIn profile to generate sales opportunities
- The core elements of LinkedIn profile
- How to write About and Job role sections to emphasize your positioning
- How to leverage Skills and Testimonials sections
Part 4: How to grow your LinkedIn network
- 4 audiences you’d connect with to get maximum from LinkedIn
- How to proactively grow your audience without being perky and salesy
- How to leverage an intent data to grow your audience and capture the demand
- How to build a list of target accounts
Part 5: How to Warm up & nurture target accounts
- The art of non-sales touches
- How to build a relationship with your target audience
- How to identify buying signals
Part 6: Flip outbound to inbound to master social selling
- How to capture the demand with case studies
- How to start sales conversations without cold pitching
- Social selling case study
- How to repurpose content for lead nurturing programs
Part 7: How to make demand generation an evergreen process
- Weekly pillars: actions & goals you'd be focusing on every week
- 1-hour daily routine
- Your 30-days action plan to launch allbound campaign
Part 8: 8. How to measure the efficiency of demand generation
- Core metrics you'd track to measure a demand generation success
- Monthly report
Part 9: Bonus units
- Post generation tool (review of 200 best performing posts)
- Recommended tech stack
- Live Workshop: How to generate leads on LinkedIn without spam leveraging inbound marketing
- Linkedin automation best practices
Andrei and Vladimir have put together a terrific, highly practical and actionable B2B Social Selling course. To me they feel like fellow intrepid Linkedin B2B travellers. They know the way and are helping me on my journey, guiding me to building genuine relationships, providing an easy to follow blueprint for creating laser targeted content and starting genuine conversations which lead to opportunities. They can show concrete examples of their success doing this right now. Well done Gents!
– Dave kenyon – Demand generation manager at datacom
This is not another compilation of "what to do on Linkedin" theory. This is a complete tour of the entire prospecting, lead acquisition, and nurturing strategy. Actionable, directly applicable and with real examples.
Highly recommended, especially if you don't want to waste any more time.
– Patricio Fernandez – FOUNDER, Prodest Copy
“Allbound LinkedIn” polarizes the audience from the beginning.
If you want to build a reputation and engage with smart decision makers from your dream clients list - this is for you. If you want to spam people and believe in “numbers games”, look somewhere else or (better) think deeper about your approach :)
In the Allbound LinkedIn Playbook Andrei and Vlad show the step by step process how to get content ideas, how to find your target companies and people inside them and how to interact with them. They even have 6 questions formula for creation perfect testimonial or support your clients to prepare them for you!
I highly recommend this product if you are ready to do valuabe work and you care about your reputation.
– Tomasz Maciejewski – Linkedin trainer & founder, Content Way
You can almost sense some dishonesty going on in your feed. That's because people are looking for quick wins and not for a strategy or changing own behavior.
This playbook teaches you different. It shows you, that being human and being natural are the two principles that get you anywhere.
So, my recommendation is learn, follow the rules, share your story and get the best possible outcome
– MAREK KICH – CEO, X-CODING IT STUDIO
If you want to build up your LinkedIn Channel be sure to grab the Allbound LinkedIn Sales Machine Playbook. It’s a playbook that gives you straight things you can do instead of just telling you what other people might did.
It will give you tactics that are short and easy to understand to step up your LinkedIn Channel!
– JENS POLOMSKI – MARKETING DIRECTOR, IMASCORE
Who is this course NOT for
The Hour-a-Day LinkedIn Allbound Sales Machine isn't a "one size fits all" program.
Here is who would not be a good fit:
Mass-market low ticket SaaS
B2C and e-commerce
Coaches, bloggers and marketing influencers
The Hour-a-Day LinkedIn Allbound Sales Machine comes with short, actionable training videos, templates and worksheets
30 TRAINING VIDEOS
Get a lifetime access to short, actionable training videos and all future updates.
MESSAGE TEMPLATES, POST EXAMPLES AND CONTENT FRAMEWORK
Templates and examples of connection requests and messages
Profile optimization template
Content plan & report template
200 searchable post examples broken into post types
Template and examples of the content framework you can use to create a daily stream of relevant posts that will engage your audience while branding you as a go-to expert
Meet The Instructors
We’re Andrei Zinkevich and Vladimir Blagojevic, with 30 combined years of experience in B2B marketing and sales, working with 100+ B2B companies across the globe.
Andrei has published the LinkedIn Content Marketing book (awarded the best B2B marketing ebook and was included in 100 Best B2B Marketing Books of All Time by Bookauthority).
We are using LinkedIn daily to develop our business, are helping clients leverage LinkedIn in different industries and are marketers in the trenches.
Install a daily 1-hour habit that builds your brand, engages and connects to your best clients
You won’t need to send thousands of cold messages, burn out your market and hurt your brand
You won’t need to run ads, hang out for hours every day on LinkedIn or keep experimenting with new tactics
You won’t need to have to prove your value to your prospects or give discounts to close deals
Your team won’t have to go "all hands on deck" and squeeze all the juice out of your network to generate some opportunities
You’ll be able to cut through the noise and get busy decision makers to respond to your messages, fill the pipe with warm, qualified sales leads
Get your LinkedIn Allbound Sales Machine Playbook for $249
Frequently Asked Questions
The course is made for small to medium size B2B tech and service companies with long and complex sales cycles. Mastering LinkedIn and running the “Allbound Sales Machine” consistently over time will help:
- Marketers prove your value and brand yourself as a sought-after marketer in your industry
- SDRs and AEs to get meetings with warm leads and earn the reputation of a top performer
- Entrepreneurs, to create awareness of your products and services and generate warm opportunities
- Consultants, trainers and agencies to brand themselves as the go-to expert in their niche
Most courses are at least $500 or $697 and many are in thousands. What's the deal?
We believe that learning should be affordable and accessible to as many people as possible.
To sell expensive courses, many authors promise huge results, build their course out to be a silver-bullet, one-size-fits-all solution, and create false scarcity… which honestly makes our skin crawl.
Our hope is that you’ll like the playbook and recommend it to other people that could benefit from it.
And did I mention that we are from Eastern Europe, where people hate to pay big bucks for a course? 😉
Once you get the foundations right (about 1-2 weeks), it will take about 30 days of concentrated daily effort of about 1 hour to start seeing significant results.
But it ultimately depends on how fast you get started and how much action you take.
You'll learn a proven process to build your brand, engage and connect to your best clients, without cold outreach or expensive ads.
You’ll walk away knowing:
- How to get more engagement on your LinkedIn posts
- How to start conversations with your target market without cold outreach
- How to generate inbound inquires via LinkedIn
- What kind of content will resonate with your network
- How to get replies to your messages
- How to convert conversations into opportunities
- How to optimize your profile to generate more inquires
- How to develop an effective daily routine for prospecting
It's the process we've developed and tested in projects with about 30 B2B tech and services companies with long and complex sales cycles.
There is no high production value here: no cameraperson, a set, or a big budget.
We’re not sitting in a rented mansion or high rise luxury building to make ourselves look cooler, wealthier, or more interesting than we really are.
We’re shooting from our home offices in Split, Croatia and Valencia, Spain.
We’re Andrei Zinkevich and Vladimir Blagojevic, with 30 combined years of experience in B2B marketing and sales, working with 100+ B2B companies across the globe.
Andrei is also the founder of B2B Marketers & Founders community and an author of a LinkedIn B2B Marketing book (awarded as the best B2B marketing ebook and was included to 100 Best B2B Marketing Books of All Time by Bookauthority).
Vlad’s been rated 4,74/5 by 50 verified B2B tech and service companies with long and complex sales cycles over the last 5 years.
We are using LinkedIn daily to develop our business FullFunnel.io and are helping clients leverage LinkedIn in different industries. We are marketers in the trenches.
100% Satisfaction Guarantee
If what you see is not what you expected, just reply to the download email
within 30 days, and you'll get a full refund. No questions asked.
Thanks for reading,
Andrei and Vlad