While these advices are good on a high-level, what if you don’t have time to consistently share content and hang out on LinkedIn?
What if creating and sharing more posts on LinkedIn, publishing more articles, engaging with all the content that is shared doesn’t lead you to more revenue?
The truth is that you don’t need to hang out on LinkedIn all day long, have 10.000+ followers, send hundreds of messages, praying that someone will reply — nor burn through the budget with expensive LinkedIn ads.
I started Fullfunnel.io in 2017 (at the time the company was called Getleado) with just a handful of connections (colleagues from my last job). I never sent any spammy cold messages or connection requests. Instead, I devoted about an hour a day and was consistently landing sales-qualified opportunities.
This process was initially documented and described in the LinkedIn Inbound Marketing book which was published in 2020 and was nominated in the TOP-100 B2B marketing books of all the times by Bookauthority.