ALLBOUND LINKEDIN MARKETING

An actionable LinkedIn playbook and training to create an evergreen sales engine without burning out your market with spammy outreach or expensive ads

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Build a personal brand and relationship with your audience, grow a powerful network and consistently generate sales qualified leads by leveraging a simple daily 1-hour routine.

This playbook from Andrei is one of the most comprehensive guides on how to start LinkedIn Inbound marketing from scratch, build a rich network of peers, prospects and influencers and ultimately building trust with your target audience while yielding a stable flow of high-quality B2B leads.

The beauty of it all?

Once you get into a rhythm of providing value every week, it’s like you don’t even have to try. It just happens naturally.


Gaetano Di Nardi

Director of Growth Marketing @NEXTIVA

In the time it takes to prospect, outreach and follow up cold leads that aren’t buying or post random content that generates likes, but no opportunities you could develop A REVENUE-GENERATING ALLBOUND ROUTINE ON LINKEDIN that:

Presents you as a trusted advisor instead of yet another self-serving sales rep

Generates inbound leads

Builds relationships with your target audience

Lands sales opportunities with dream accounts

You know how important it is to have a personal brand, powerful network and build a relationship with your target audience

You want to accelerate prospecting and generate sales-qualified leads at scale without hurting your reputation

You know to warm up and nurture target accounts, but LinkedIn ads quickly burn through thousands of dollars without generating much of a result

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BUT HERE YOU ARE

Sending hundreds of connection requests and messages that are ignored

Having 0 idea how to develop a real demand generation an social selling processes instead of sporadic implementation of “best practices” that seems to be working only for LinkedIn gurus

Sharing the content that generates engagement only from friends and colleagues and is never consumed by target accounts

Engaging with the content of influencers and prospects to get some traction and visibility

Desperately trying to cut through the noise and generate sales opportunities

AND ALL OF THIS COMES WITH A GUT FEELING THAT YOUR PROSPECTING AND LEAD GENERATION PROCESSES ARE BROKEN.

If you’ve already spent some time on LinkedIn, the chances of you being totally confused by the advice on LinkedIn marketing and sales are very high.

ADVICE LIKE

BUILD YOUR PERSONAL BRAND

While this is good advice, unfortunately it usually doesn’t include a clear step-by-step plan on how to build your brand, turn it into sales opportunities — nor how to “measure” your personal brand. You end up enviously looking at the profiles of well-known thought leaders thinking you need thousands of likes, views and followers (you don’t)

CONSISTENTLY SHARE THE CONTENT AND DELIVER VALUE (AND THE LEADS WILL COME)

Even if you have a 100% buy-in and are ready to start, the chances you’ll end up with questioning yourself “What content should I share to get results?” and “When I’ll see the results?” are very high. Or if you’ve tried, you may still not be seeing the engagement nor inbound inquires you were hoping to get

SET UP AUTOMATION, REACH OUT TO AS MANY PEOPLE AS POSSIBLE, AND ENJOY “LEADS ON AUTO-PILOT”

While it seems to be a low-hanging fruit, it’s the easiest way to get a lifetime ban from LinkedIn and earn a reputation of “yet another self-serving sales rep”. In a best-case scenario, you quickly burn through your market, and end up with “leads” that join the call out of curiosity but with no intention to buy

BUILD A RELATIONSHIP WITH YOUR AUDIENCE

Building relationships matters, because people buy from people they know, like and trust. The only problem here is: how to build relationships with your target accounts without being salesy?

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HERE IS A BRUTAL TRUTH.

While these advices are good on a high-level, what if you don’t have time to consistently share content and hang out on LinkedIn?

What if creating and sharing more posts on LinkedIn, publishing more articles, engaging with all the content that is shared doesn’t lead you to more revenue?

The truth is that you don’t need to hang out on LinkedIn all day long, have 10.000+ followers, send hundreds of messages, praying that someone will reply — nor burn through the budget with expensive LinkedIn ads.

I started Fullfunnel.io in 2017 (at the time the company was called Getleado) with just a handful of connections (colleagues from my last job). I never sent any spammy cold messages or connection requests. Instead, I devoted about an hour a day and was consistently landing sales-qualified opportunities.

This process was initially documented and described in the LinkedIn Inbound Marketing book which was published in 2020 and was nominated in the TOP-100 B2B marketing books of all the times by Bookauthority.

IN THE BEGINNING OF 2021 I STILL HAD LESS THAN 10.000 FOLLOWERS AND STILL DEVOTED ONLY AN HOUR A DAY.

BUT THANKS TO CONTINUOUSLY LEVERAGING THE PROVEN PROCESS,

I WAS ABLE TO:

Consistently generate 3-5 high-quality inbound leads each week

Get invites to the most popular and authoritative podcasts & conferences in the B2B marketing and sales space

Like “B2B GROWTH” a podcast with 4M+ downloads by SweetFishMedia, Nathan Latka’s “The Top” podcast with 10M+ listeners, The ABM Conversations podcast by Yaag Ganesh, the PRODUCT-LED GROWTH SUMMIT and the Ad World conference (with 50K+ attendees and speakers like Seth Godin, Oli Gardner and Guillaume Cabane.

Being associated with the top influencers and featured at the top resources as Sales Hacker, CXL and Smart Insights

I’ve never seen such a comprehensive playbook about using LinkedIn for generating sales opportunities with your ICP’s, in a non-salesy way. From mindset, to strategy, to execution, to analytics – this covers everything you need. Grab this now if you’re ready to get your hands dirty.

Mony Chhim

Founder @MONYMAKERZ.COM

Probably the best course I’ve done on LinkedIn marketing… and it’s a lot more. Andrei gives you the mindset behind his success as well as a step-by-step guide for LinkedIn, all embedded into a larger B2B allbound strategy. Getting example after example from his experience and dozens of screenshots of his stats and posts is gold, because you get a behind-the-scenes peek into his lightning-fast success on the platform. He really holds nothing back!If you want to be tutored by the man who went from near-zero to B2B-marketing-hero – one of the most established voices in the market – then this course is for you.


Daniel Zsolt Rényi

CEO @KLEAR

"There isn’t much comprehensive training to help salespeople and marketers learn how to do it the right (effective) way.

This playbook delivers exactly that! It’s a step-by-step guide that is easy to consume, simple to understand and most importantly...actionable!

The authors give great examples and tell you how to take advantage of everything LinkedIn has to offer."


Daniel Zsolt Rényi

CEO @KLEAR