Too many B2B companies don’t have a clear ICP and spread their efforts on targeting and prospecting different verticals with the same universal marketing message and tactics.
They end up being “Jack of all trades, master of none another commodity vendor” ignored by most accounts.
These companies pay ROI taxes in form of:
High CAC (cost of acquisition)
Unpredictable pipeline and revenue
Miserable conversion rates
Their marketing and sales goes “spray and pray” way instead of consistently creating awareness, generating and capturing demand from a very well defined ICP.
If you believe your company is facing the same issue, join our market segmentation workshop.
Market segmentation is the first step you need to take to narrow down the focus of your GTM strategy and develop a crystal clear ICP.
On the week 12th Sep – 16th Sep we are going to run a practical marketing segmentation workshop to help you to define the most lucrative market segments to focus on.
The workshop includes:
Two 15-minutes practical exercises to collect and analyze the revenue data
Live 90-minutes workshop on 16th Sep, 11 am ET – 5 pm CET to segment the data, run and scoring different segments with Fullfunnel scoring model
Get live feedback from Andrei and Vladimir
Market segmentation template
ICP template
Market segmentation scoring model
What others are saying:
I joined the workshop because I wanted to start prospect/customer defining on a good basis. We worked live with the spreadsheets and I got direct feedback from Andrei. The best part is that I figured out the market segments I’ll be focusing now.
The biggest takeaway – most market segments are not defined nearly well enough, and most of the time people are making assumptions about valuable market segments instead of qualifying them.
I wanted to learn how to better define my target market segment. The biggest value was working on the shared worksheet was incredibly valuable, because it allowed for immediate, direct feedback and ensured I understood exactly how to best use the tools you provided.