Bonus workbook: B2B buyer journey template (click to download)
In this article, I’m going to show you why the root reason behind miserable results of B2B marketing is the fundamental mismatch between the way companies market and sell, and the way that modern B2B buyers buy.
I’ll then guide you through the steps to create a buyer-centric approach that we use to land qualified, in-the-market, five and six-figure opportunities with 20%+ of target accounts.
- Seven stages of a modern buyer journey (with a real, 47-step example)
- Step-by-step process to map your buyer journey (including 45 questions to ask in customer research)
- A guide to identifying the priority actions and content to influence buyers at each stage of the buying process
After reading this article, you will finally understand why so many B2B marketing programs fail, and how to start marketing the way your best customers actually buy.